If you are willing to display your customer reviews from Google My Business profile on a homepage, then this decision can fundamentally transform any company! If you give users an opportunity to view comments and opinions of real clients on your services or products, then you’ll get increased conversion, build credibility, and raise trust for your brand.
Read further to learn why showing real customer reviews is so important for any business owner, webmaster and user as well.
Table of Contents
What is Google Reviews Plugin?
Plugin is a ready-to-use web application. It presents one of the simplest and most effective options to embed opinions from any external platform right to your website. Such apps usually have a wide range of customization and display choices, like blocks, schemes, and shortcodes.
Using plugins is one of the most intuitive and user-friendly ways to embed Google Reviews on website. The automation of reviews publishing process, the intuitive no-coding interface, and the easy embedding makes third-party plugin an obvious choice.
Other options for integration
Here are two more ways to show Google star ratings and reviews on a website. To choose the one that suits, think about your resources, web development skills, and coding knowledge. Some options are quite simple and suitable for an average internet user, while others may often require a deeper understanding of webdev principles.
Embedding reviews manually
This way only requires basic user skills and experience working on website builders. You simply have to include a separate section for reviews or create a separate page in your website’s dashboard and post your comments there manually. This variant is quite simple and this is perhaps the only advantage. It’s quite time consuming and inconvenient as you’ll probably have to do it yourself every time someone leaves a review or hire a virtual assistant to keep the reviews on your site up to date.
Using Official Google API
Google API enables the development of a web application that communicates with Google database in the backend, requests calls and retrieves necessary data.
First thing for this is to create a developer account at Google and get My Business API key. The next step is to start programming a module to display Google reviews on your website. Once you’ve activated your application, you can set it up to display all reviews from your Google account, only selected reviews, or comments from a specific location. It is also possible to reply to comments from your customers via this interface. All in all, such an application can be not only a site’s module but also a control function for your Google My Business account. That sounds attractive, although the majority of small business owners won’t afford its development and don’t really need this feature. Also, such a module requires investing time and money to hire a developer, embed it in a website, and moderate it regularly.
Which websites benefit from Google reviews?
Customer opinions are nowadays believed to be the most important metric for any business, as well as for potential customers and partners. Real customers’ feedback shown to other visitors can increase average sales level and boost business growth. It’s also a great way to control what people think of your brand. Any business should invest time and money in comprehensive reputation management – collect, analyse, and respond to client’s comments – to gain insight into how existing and potential customers perceive your company.
Tip: If you run a franchise business or have other multi-branded shops or offices, you pay your attention to display only reviews from a required Google location.
Some time ago Google released information about its algorithm, stating that it uses the parameters of distance and location for ranking to provide improved search results for local queries. You should therefore set up a verified Google account with a specific location to ensure your business’s homepage is optimized for better positioning. And if you receive positive ratings, comments, images, etc. on Google, it can also enhance your rankings in search.
Note: Google Maps is linked up to My Business platform and pulls all the data and comments from there into the app.
What else can Google reviews do for business?
- Google has control over 90% of the world’s search market share, which makes it the number one search engine.
- It localizes search results. It means that only companies that match to the scope of the search query are displayed.
- Google My Business Profile is completely free. You shouldn’t pay anything to create an account and start receiving reviews.
- Google reviews have an impact on about 10% of the search engine algorithm. This means the more positive ratings and comments you get from the clients, the higher your business position will be in the SERPs.
Where to place reviews on the website?
Here are some suggestions as to where is the best position for reviews is on your site:
- Include customer reviews on your homepage. Create a slider and rotate reviews one by one or show a grid of your top reviews.
- Place comments on the About Us page. Select comments that showcase your brand as a loyal partner. This allows you to make use of high ratings to encourage action from your potential customers.
- Set up reviews on the marketing pages with products or services. Show that your offers are well received by the audience.
- Show reviews on a separate page in a large grid.
Conclusion
Google’s rating system gives your visitors and potential customers helpful information. Placing honest ratings and reviews on your site increases trust and you benefit as a business owner, even if the response isn’t perfect. You should invest into making the most of your customers’ comments. Do not be afraid to use their hints and justified criticism for your company optimization.
Reviews are also good for building social proof for your brand. Potential partners and customers know your company is trustworthy. Because generally, any customer feedback – positive or negative – provides valuable insights into the ways of improving your products and the overall customer experience.
lipitor 20mg pill atorvastatin price lipitor 10mg pill
buy cheap ciprofloxacin – baycip online order buy augmentin 375mg pill
order generic cipro 500mg – buy keflex sale order augmentin 375mg sale
buy generic metronidazole – buy generic cefaclor for sale how to get zithromax without a prescription
buy ciplox 500 mg sale – buy generic amoxicillin 500mg
buy erythromycin 500mg pills
buy valacyclovir tablets – buy valacyclovir 500mg generic buy generic acyclovir for sale
Откройте двери к безопасной и верной услуге эвакуирования с Minsk-Evakuatori! Мы рядом! Эвакуатор авто – это ваш достоверный партнер в случае аварийных ситуаций на дороге, гарантируя быстрое и эффективное эвакуирование вашего транспортного средства. В Minsk-Evakuatori вы найдете квалифицированных мастеров, готовых помочь в любой ситуации, обеспечивая безопасный перевозку вашего транспортного средства к месту назначения. Доверьте нам заботу о вашем транспорте – Minsk-Evakuatori всегда рядом, чтобы предоставить вам помощь на дороге по Минску и всей Беларуси.
ivermectin 12 mg otc – suprax cost buy sumycin 250mg pill
order flagyl 200mg pill – zithromax 250mg sale oral zithromax 250mg
Wow, incredible weblog layout! How long have you been blogging for?
you made running a blog look easy. The whole look of
your site is excellent, as well as the content! You can see similar here e-commerce
ampicillin buy online amoxicillin price buy amoxicillin tablets
purchase lasix online – coumadin oral where can i buy capoten
buy glycomet 500mg generic – cipro price lincomycin without prescription
order retrovir 300 mg generic – buy allopurinol 100mg without prescription
clozapine 50mg us – amaryl 1mg ca purchase pepcid generic
brand quetiapine 100mg – venlafaxine generic buy generic eskalith for sale
atarax 25mg canada – buy generic pamelor for sale amitriptyline online
buy clomipramine 25mg without prescription – amoxapine 50mg sale sinequan pills
order amoxil generic – buy erythromycin 250mg pills order ciprofloxacin for sale
Howdy! Do you know if they make any plugins to assist with SEO?
I’m trying to get my website to rank for some targeted keywords but I’m not seeing very good gains.
If you know of any please share. Thank you! You can read similar text here:
List of Backlinks
buy augmentin 1000mg pill – cheap ethambutol 600mg buy cipro pills
cleocin for sale online – order suprax without prescription chloramphenicol brand
buy zithromax 500mg pills – ofloxacin 400mg pill ciplox canada
order ventolin 2mg online cheap – order theo-24 Cr 400 mg without prescription theo-24 Cr 400mg cheap
buy repaglinide cheap – prandin cheap buy empagliflozin generic