Data is extremely crucial for businesses as it can help you make informed decisions with respect to partnerships, baselines, benchmarks, targets and more. This is one of the major reasons that data management systems like the Dun and Bradstreet (D&B) optimizer have risen in popularity. Data optimization tools like this save you the long man hours you would otherwise need to invest in digging through the data. In this article, you will know about Data Optimization- The Complete Guide.
Still unclear what exactly data optimization is? You can learn all about it and its advantages by reading on. Data Optimization- The Complete Guide-
What is Data Optimization?
Simply put, data optimization is a process that prepares the logical schema from the available data to maximise the speed and effectiveness of extracting, analysing, and utilising critical information. This process makes use of sophisticated data quality tools like D&B optimizer to access, organize, and cleanse data, giving you relevant data completely devoid of any noise.
Supposedly you want data from disparate sources and formats to make accurate decisions. This, even with the help of automated tools can be a complicated and long process. Data optimization solves this issue by restructuring datasets and filtering out the noise which results in the entire process getting expedited.
What are the Advantages of Data Optimization?
Data optimization can offer several significant benefits to any business. Here are some of them:
Protecting and Enhancing Your Company Reputation
Just imagine you getting constant communication emails from companies or services you have already opted out from. Your inbox would be filled with irrelevant spam emails. This unsolicited communication can damage your brand’s reputation significantly. At times like this, data optimization is extremely helpful. Not only does a clean database maintain your brand integrity but also improve your business reputation.
Increases Productivity and Efficiency
Since a data optimization process filters out all the noise and gives you only relevant data, it speeds up the entire process significantly increasing productivity and efficiency. Also, in today’s competitive market, responding to opportunities and threats rapidly and flexibly is of pivotal importance. These processes require complete access to critical information that only D&B optimizer can provide.
When a business has accurate data, it is more likely to achieve a higher response rate which results in an increased avenue. With clean and accurate data, you would only target the right audience who are interested in your product or service. This ensures that the efficiency of your marketing campaigns increases massively.
Helps You Meet the Customer Expectations
In the age of the internet, customers are used to and expect quick responses from the businesses that they deal with. Whether the interaction is online or face-to-face they expect their queries to be resolved rapidly. At times like this, data optimization is the key to help you provide a real-time service that meets the customer requirements.
Looking at the above-mentioned points, it is absolutely clear that data optimization is well worth the effort. Not only does it help you accelerate your business’ growth but also make you stand apart from the competition. So, what are you waiting for? Sign up to D&B’s data optimizer tool and take your business to new heights.