Selling on Etsy is a fun and rewarding experience, though there’s also a lot of competition.
Etsy has over 4.3 million sellers in 234 countries, making it one of the world’s most popular online marketplaces.
However, that doesn’t mean that selling is impossible. Many successful sellers can make five or six figures a year on Etsy. Even if your goal is just to make another thousand dollars per month, here are some essential tips to achieve success.
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Use Quality Photos
A decent photo versus a great photo is the difference between a potential customer scrolling past your product and stopping to make a purchase. It’s probably the single most crucial aspect of increasing conversions, and research shows that increasing image quality also improves trust.
To improve your images’ quality, consider using a professional photographer with a professional backdrop. You can also use a tool like Adobe Photoshop to enhance your photos and the background.
Leverage Etsy Teams
Etsy teams is a great way to connect with other sellers that face common challenges. For example, if you’re a stay-at-home mom, you can connect with other stay-at-home moms selling on Etsy.
They offer forums on virtually every topic, from SEO to promotion, and it’s 100% free.
Etsy Teams also offers coaches to help sellers increase their profits, so you may want to speak with one before launching your store.
Create a Strategic Posting Schedule
There are almost 60 million products on Etsy. So how can you make your products show up first in the results?
Etsy likes to show its buyers new products, so one of the best ways to improve visibility is by posting new products frequently.
Therefore, when you first launch, don’t post all of your products at once. Post a few products every couple of days for maximum visibility and consider relaunching any products that flopped on their initial launch.
Generate More Reviews
Reviews are another critical aspect of Etsy’s algorithm, and they are also essential for driving conversions. Statistics show that 11 to 50 reviews are ideal for ecommerce products, so how can you achieve that number of reviews on your launch?
First, all of your reviews must be legitimate. Therefore, send the links to friends and family and ask them to leave a review of their purchase. In addition, actively ask your customers for feedback and reviews. While it’s illegal to bribe for reviews (positive or negative), you can encourage them to leave a review.
Create an Outstanding Experience
Most Etsy customers are repeat buyers, with more than 40% of Etsy buyers purchasing multiple items. Therefore, be sure to improve your customer experience and answer all questions as quickly as possible. If your store is generating a lot of revenue, consider hiring a virtual assistant to handle customer support for you.
Get Started Now
Selling on Etsy is a fun and rewarding experience that can help you bring in an extra few thousand dollars per month. However, to achieve these results, it’s essential to treat it like a real business. Therefore, use these tips to launch your store and get started now.
About the Author: Brad Wayland is the Chief Strategy Officer at BlueCotton, a site with high-quality, easy-to-design custom t-shirts.
