Most companies like to incorporate videos as part of their marketing strategy of Video Marketing ROI. Even 61% of companies consider this as an important strategy that can get them a better return investment. Its effectiveness, benefits, and ease of making also become the other reasons companies favor videos to get more
profit.
Since videos are getting popular nowadays, many videos from other companies appear on the internet. This thing sparks competition among businesses to make and publish videos that can attract more viewers. To tackle this competition, companies need to make sure that their videos perform well so they can get the profit they want.
Well, measuring video marketing ROI is quite vital for your overall video marketing efforts.
By paying attention to these video-specific metrics, you’ll be ensuring that you are investing your money in the right places and strategizing for future video campaigns effectively.
Creating compelling videos with high-resolution is indeed back-breaking. After days of sweat, blood, and maybe tears, you finally have your stunning video – but it’s only half the battle. The next thing you need to do is understand how well it performs.
If you just constantly create videos every month without actually tracking its performance, then what’s the point?
How do you know that your audience likes it or simply doesn’t care? This way, it’d be tough for you to know your achievement, wouldn’t it?
It’s just a waste of both time and money.
That’s why ROI measurement comes in handy. It gives you valuable reports or data to measure your success, learn from it, and amend future results accordingly.
If you have the same goals as other companies, you also need to check your video’s performance as well. One way you can do this is by measuring video marketing ROI.
There are three key ways that you can reap all of the benefits of video marketing while measuring and optimizing for long-term success. This action is also very useful to help you get valuable information to improve and create better videos in the future. Here are three metrics you can check to measure your video marketing ROI.
Table of Contents
#1. Click-Through Rate (CTR)
Among other metrics, click-through rate (CTR) is a great indicator to help check your video’s performance after sharing them. By checking on CTR, you can get information about the percentage of your viewers who click call-to-action (CTA) on your videos.
If you find out that your videos have a high percentage, that means your videos can attract your target audience to click on your video’s CTA. The more the audience clicks your CTA, the more they will visit your website. On the other hand, if your videos have a low percentage, there is something wrong with the video that you need to fix.
That’s why you need to make sure to provide a clear, enticing CTA for your viewers. By using clear CTAs, you can direct your viewers to visit your website right away. Besides, you need to produce appealing videos to spark your audience’s interest in learning more about your products.
One tip you can do is make your videos interesting in the first 30 seconds or less. That’s because 33% of viewers tend to stop watching videos after 30 seconds. So,duration plays an important role in your video marketing’s success. Once you hook your viewers’ attention, your sales will increase significantly.
#2. Social Sharing
Since social channels like Youtube, Instagram, and Twitter are getting famous these days, many companies have started to publish their videos on these platforms. That’s because videos get 1200% more shares than any other type of content.
If you implement a video marketing strategy, make sure to always check your video’s performance. The checking method can be different depending on the channel you use to share your videos. For example, if you use Instagram, you can check your video’s performance through the videos’ likes and comments. By checking these two things, you can find out how compelling your videos are and viewers’ opinions about them.
If you want your videos to get more likes and be shared by your target audience, make sure to put your best effort into the video production. Research is the first important thing you need to do. By doing research, you will get information about your viewers’ favorite content and social media platforms they use to watch it. This information will also help you make videos that are relevant to your viewers.
Make sure to fit your video duration with the social media requirements you choose and share them at the right time. For example, you are allowed to post videos with a duration of 30 seconds or less on Instagram. So, if you decide to post on this channel, adjust your video duration with these requirements. Making the right video content at the right time is helpful to get more viewers and boost your social presence on the social media you choose. If you are still confused, you can post your videos in the afternoon, as 34% of marketers do.
You also need to make your videos more engaging with some elements like funny intros, beautiful backgrounds, or uplifting back sounds. By making your videos more appealing, the chance to get them liked and shared is getting bigger. The more people share, the higher chance of getting more sales.
#3. Watch-Time
Watching videos has become a part of our society’s daily lives. At least 78% of viewers watch videos every week, and 55% watch online videos every day.
This fact shows how powerful videos are in grabbing attention. You may consider checking how many times people watch your videos. By checking watch-time metrics, you can find out how much viewers like and enjoy watching your videos. If your viewers spend more time on your videos, that means your videos successfully hook their attention. If this thing keeps going well, you can build customer trust. This allows them to stay with your brands and consider purchasing products from your company.
However, if your viewers spend a little time on your videos, that means your video still needs some improvement. So, to prevent any mistakes on your marketing videos, being attentive is a must. Small details on your videos can be a threat that can bring your video marketing strategies into failure.
Make sure to make your videos short and fun, but still effective to deliver all the information your viewers need. Use simple language to help your viewers understand your information easily. You can also make it more engaging by processing stories that make your viewers feel they are part of your videos.
Keep in mind to craft your content in a way that people can quickly put interest in, so you can leave a good first impression on your audience. Remember to provide some benefits or uniqueness of your products to answer your viewer’s problems and make their lives easier. That way, you will attract people to make a purchase of your products.
Conclusion
Since videos are becoming popular as a marketing strategy, the competition rate among companies is getting heated. To tackle this competition, you need to make sure that your videos perform well so you can generate more sales.
By checking these three metrics above, you can find out how well your videos perform after sharing them and get valuable information to improve your video’s quality. Measuring your video performance will also help you create marketing videos content relevant to your viewers and make your company one step ahead of the competition.
